10 Ideas for Small Businesses Advertising a New Job Vacancy

metal for hire sign If your company needs new employees, you need to identify effective ways to publicize these job openings. Business owners can find plenty of free and low-cost advertising methods. Hiring in the COVID-19 Pandemic can be tricky, but getting the maximum exposure for your business offering is still the number one focus.

Check out these popular cost-effective ideas to getting more interviews for your open positions.

Outdoor Signs

One of the simplest ways to promote a vacancy is to put up a "help wanted" sign. If you aren't searching for elusive traits, you might not need to do anything else. Ace Hardware, Home Depot, Do it Best, and various other retailers sell these signs. This will help boost your interviews with potential candidates in the immediate area.

Bulletin Boards

You could post colorful ads on corkboards at local coffee shops and restaurants. This technique will help you attract applicants who live nearby. Staff members with short commutes miss fewer days of work, according to the Washington Post. They're also less likely to switch jobs.

Publications

Another option is to promote the vacancy in a newspaper or magazine. An advertisement in a regional paper will usually cost more than a local ad, but it may attract a wider range of applicants. However, some of these individuals would need to commute long distances.

Mailed Ads

If your business already mails advertisements to local residents on a regular basis, consider putting a "help wanted" section in the corner of your next ad. This method allows you to reach numerous potential applicants without spending extra money. These are great options for hiring positions that tend to stay open or needed long term.

Does your company maintain an email list or send an e-newsletter to customers each month? If so, don't forget to mention the job vacancy in your next message. You might attract familiar individuals, making it easier to evaluate their applications. Try to use your existing marketing channels first as these can have the greatest reach to people who are already fans of your brand.

Local Radio

Although you probably can't justify purchasing an entire radio ad to find one or two employees, you could use an advertisement to promote a combination of products, services, and employment opportunities. Be sure to concisely mention the job's most appealing benefits. Radio can be hit or miss in the modern business world, but effectively targeting lunch time spots could allow you to reach the busy professionals who might be looking for a change.

Word-of-Mouth

If you'd rather not spend money on advertising, you could talk about a vacancy when you have conversations with friends, relatives, employees, and customers. They might mention the job opening to trusted acquaintances who need to find work.

Social Media

Numerous people seek employment on social networks such as Twitter, Facebook, and LinkedIn. Remember to use at least one relevant hashtag when posting tweets. Some of the most popular tags include #JobListing, #Jobs, #JobOpening, #NowHiring, #Employment, and #Hiring. Utilize your social outreach with consistent postings that showcase the benefits of working with your company.

Websites

If you need an employee with a certain type of degree or long-term experience, try posting the vacancy on a major employment website. Monster, Indeed, CareerBuilder and SimplyHired rank among the most popular options, according to Alexa.com. These platforms might be on the more expensive side for long term hires, but the quality and quantity of interviews will tend to be much higher.

Job Banks

State job banks require registration but allow businesses to post vacancies at no cost. They operate under various names, such as JobLink in Maine and CalJOBS in California. Additionally, some colleges have career placement centers and maintain free employment directories.

The most suitable methods differ depending on the type of applicant that your business hopes to attract. Some firms meet their needs by using bulletin boards, social media, and other low-cost methods. If you have more specific requirements, you might benefit from paying a regional newspaper or job website to publish your "help wanted" listing.