You’ve crafted your business plan, insured your commercial vehicles and storefront, and planned your advertising campaigns. You need to address the curb appeal of your business to draw in the customers you need. It does not require expensive fixes or renovations. You can quickly improve the curb appeal of your business by using these quick and easy tips. Jazz up the look of the exterior of your business with welcome signs or rugs, a temporary vestibule, landscaping and window dressing.
A welcome sign and a door carpet can make customers feel more at home. Their use also results in a friendlier business environment. Outside, use a high-quality sign with large lettering that’s easy to read. Choose a design and materials that complements the other area businesses. Just inside the door, use a black board with a menu or custom message like the week’s sales specials. Before you install a new exterior sign, check with the city zoning department about sign permits.
Relevant: Business Town
Spiff up the entryway to your business with a temporary vestibule. Often used to fight the cold or as a temporary solution to bad weather, these are great for upping the curb appeal of your business. They can be made from a variety of materials including canvas, plywood, plexiglass and metal. These mobile entry points can increase guest comfort by blocking cold air, reducing your heating cost and adding color to your store front. As a custom designed product, you can obtain them in any color and a wide range of sizes.
Relevant: Sign It
Maintaining your landscaping results in an instant curb appeal boost. If your storefront has a small lawn, keep it well-manicured. If you simply have sidewalk leading up to your entryway, add a few potted shrubs to either side of the entry door. Add a spot of color by adding a potted rose bush. Knock-out roses work well. Weed the sidewalk and any publicly owned plantings.
Call attention to the items you sell or to your restaurant’s specialties with festive window dressing. Window dressing refers to an aesthetically pleasing presentation combining props and merchandise in a store window. Change the theme at least once a month. Create movement by varying the heights of displays. Use fabric or plywood as backdrops. Add interest and give a better view of your merchandise by using lighting – both back lights and spotlights. If you do not already have lights in your storefront window, you can easily add LED lights without needing to put in any new electrical.
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These four simple things can easily add curb appeal without costing you too much money. The more inviting you make your business look; the more customers you will get.
If your business regularly has customers inside, you will need insurance to cover them if something bad happens. Alliance Insurance Agency is here to talk to you about your current insurance options and how we can better serve you!