Today’s insurance industry is rapidly changing, with new management systems, types of coverage and marketing avenues. Marketing your business effectively has become key to the success of any large or small business. Lead groups and other “in person” social events will always be important tools, but businesses are finding increasing success in our digital platforms.
To get started, a four-tiered approach can get you on your way to digital marketing success. Using email, SEO (Search Engine Optimization), blogging or writing articles, and referrals will boost your digital marketing presence while adding value to your agency.
You can utilize email to effectively communicate with current and potential clients via birthday cards, newsletters and targeted emails. SEO provides additional visibility to your business through companies like Google and Yahoo. Writing interesting blogs or relevant articles can draw interest to your company. Lastly, your current customers are your best advocate, so the use of movie tickets and coffee gift cards is a great way to incentivize without breaking the bank.
Digital marketing has become essential to our success and, if done properly, to yours too! Marketing yourself and your business is an evolving landscape and takes a focused approach to keep up with the trends.
Learn more about owning your own Alliance Insurance Agency.